"Moralistic Therapeutic Deism," a belief system articulated by researchers Christian Smith and Melinda Denton.
-- A god exists who created and ordered the world and watches over it.
-- God wants people to be good, nice and fair to one another, as taught in most religions.
-- The goal of life is to be happy and to feel good about oneself.
-- God gets involved when we have problems we need solved.
-- Good people go to heaven.
So God is in there, somewhere, along with love, grace, kindness, tears, empathy, consolation, compassion, self-acceptance. A non-threatening faith that perhaps is more akin to generalized faith or spirituality rather than religion?
Here's more depth on it: http://www.christianpost.com/news/moralistic-therapeutic-deism-the-new-american-religion-6266/pageall.html