"FYI...
I work in marketing...
The $500 level is not well priced.
I can buy 500 ads over 10 years at the $15 for $150...
Someone willing to front you $500 for a lifetime to web site that could go away in 2 years (hope not) needs more love than that

Just some marketing advice as that is my field...
Also that whole paragraph about the Blue support.. makes no sense... read it twice.. There has to be a clearer way to deal with that topic.. because while it won't apply to most people it leaves one feeling like this system is just too complex..
Same pricing laid out simply is more acceptable than something that is laid out complicated..
Like the site"
Point taken - Lifers are never going to have to pay for ads - the 500 is to keep the 1500 guys from becoming Lifers
Herb