Retail Price? They must be joking...

There was a thread a few back about competition, or lack of it, among dealers on equipment pricing. Of course this is because the manufacturers are dictating prices to the dealers like Anacortes who have no control. What I find the most comical is when you see the supposed manufacturers retail price listed next to the actual price. For example, on the net the other day one of the sites I was looking for a very popular EP said, “Retail $395” in small print. Then next to it said “ Price $295” in big print. What a joke. I guess that is to make us think we are getting a DEAL. I’d rather not see that at all.

Paul Atkinson
AstroProProducts.com

Paul, I've oftened wondered, what the purpose of the manufacturer's suggested retail is. For the most part, it is meaningless. It bears no connection to the real price. Maybe someone on this forum may know the answer. DR