Saving Paper

Since today is Earth Day or something, I have an ecological question. Should we be making extraordinary attempts to save paper?

While it is certainly useful to recycle paper so that we get the most value from it during its lifecycle, I'm not sure that we should wholeheartedly embrace going paperless.
Paper gives economic value to forests. If landowners could not grow trees and sell them to make paper, they might find it more profitable to sell their land to developers who might eliminate the forest in order to build golf courses and retirement communities. By killing trees for paper, I think we might ultimately be saving forests.

I certainly think we should at least work to minimize unnecessary paper use. Junk mail is a a good place to start. How many junk mail flyers get mailed out just to get one sale? It has to be a hugely disproportionate ratio. It would be nice if there were an opt-out program like there is for phone soliciting.