Observing is a skill. And, it doesn't look like television or images from the Hubble (which is significantly larger than the Starmaster and above the earth's atmosphere, and usually involves pretty sophisticated image processing). So, you're quite right, it doesn't have the visual wow factor, and my wife would agree with wildly on this. My 7 year old daughter's commets on observing Mars 44 hours after it made its closest pass to Earth in 58,00 years was "no, i can't see anything on the surface. Oh, I can see the polar ice cap . . . It looks like a white speck. You know, if we don't know what that was . . . it would look pretty boring."
But, we did know what it was, and something of how far away it was (c. 38,000,000 miles), and it is this acumulated knowledge and experience that can make the experience fill me with wonder, and my daughter, but not my wife. My experience is that most people couldn't care less, and there is no great failing in that. As a historian, I would suggest that our culture demands overstimulation. And, in astronomy, most of the stimulation is in the immagination, not the retinal image. As one becomes a more experienced and skilled observer (and I'm probably garden variety in both)the images get better, but its still the imagination that keeps me out at night--I mean that light from the Sombrero Galaxy is 65 million years old, and I can see it right now. Who said Jurasiac period?